Loving yourself is a choice that you make multiple times a day. If you don't love yourself, it's because you are choosing not to. If you choose to love yourself, it has to be an internal process. It can't happen in the external world. In other words, "doing" nice things for yourself isn't really self-love. It's self-indulgence. There's a difference.
If you think loving yourself is going to be hard, then it will be hard. If you think it's going to be easy, then it will be easy. Once again, you get to choose.
Once you've made the choice, this episode will give you some basics to get started.